会社理念
Philosophy
Credo
Embrace self-mastery and challenge, and open up the possibilities of the next era.
Challenge drives corporate evolution.
True professionals never rest on their laurels.
We are committed to continuous self-development, challenging the unknown, and creating unprecedented value through collaboration.
We value each member's sincere commitment to honing their expertise and strengths, and to constantly renewing themselves.
This dedication to self-discipline, unafraid of change, naturally spreads to the clients and stakeholders we work with, accelerating our progress toward realizing our mission. We believe it will reach society at large and carry new possibilities into the next generation.
Purpose
Breaking conventions, igniting transformation.
Since the early 1990s bubble collapse, Japan's economy has faced prolonged stagnation. Once ranked 3rd globally in GDP per capita, Japan has fallen to 38th place as of 2025. To break free from this "Lost 30 Years" and achieve economic revival, we need the courage to challenge conventional wisdom and embrace transformation.
Under the conviction of "Breaking conventions, igniting transformation," RUBICON9 approaches Japan's social transformation with unwavering commitment. We believe that small and medium enterprises, which comprise over 99% of all companies, hold the key to Japan's revival. Our mission is to support these enterprises in their digitalization journey, enabling them to focus on their core competitive domains while we provide the technological expertise they need to thrive.