PHILOSOPHY
Challenge drives corporate evolution.
True professionals never rest on their laurels.
We are committed to continuous self-development, challenging the unknown, and creating unprecedented value through collaboration.
RUBICON9 is an elite consulting firm comprised of experts who have led corporate transformation through technology and launched numerous new technology businesses at world-class consulting firms. We provide comprehensive support from DX strategy formulation and SaaS implementation to change management and zero-trust security implementation, accompanying our clients with deep expertise and execution capability.
PURPOSE
Breaking conventions, igniting transformation.
Since the early 1990s bubble collapse, Japan's economy has faced prolonged stagnation. Once ranked 3rd globally in GDP per capita, Japan has fallen to 38th place as of 2025. To break free from this "Lost 30 Years" and achieve economic revival, we need the courage to challenge conventional wisdom and embrace transformation.
Under the conviction of "Breaking conventions, igniting transformation," RUBICON9 approaches Japan's social transformation with unwavering commitment. We believe that small and medium enterprises, which comprise over 99% of all companies, hold the key to Japan's revival. Our mission is to support these enterprises in their digitalization journey, enabling them to focus on their core competitive domains while we provide the technological expertise they need to thrive.
OFFERINGS
To promote technology utilization and digitalization across Japanese society, we provide consulting services not only to general enterprises as demand-side clients, but also support IT companies and PE fund portfolio companies as supply-side business strength enhancement and value-up services.
General Enterprise
- Business Strategy Development (Long-term strategy, Growth strategy, Global expansion)
- Technology Strategy & DX Support (Business digitalization, IT implementation planning, Data utilization strategy)
- Business Process Improvement (BPR, Operational efficiency, Indirect department productivity enhancement)
- Organizational Change & Talent Development (HR system design, Talent management, Organizational assessment)
- Sustainability/ESG Compliance (Information disclosure support, Materiality assessment)
Technology & IT Companies
- Market Expansion & Product Strategy (Positioning strategy, Sales strategy, Pricing strategy, PMF validation)
- Sales Organization BPR (Sales process design & implementation, Account management support, Sales enablement)
- Engineering Organization Management (Engineer evaluation systems, Development productivity enhancement)
- Investor Relations & Fundraising (Financial strategy advisory, Investor pitch deck creation)
- M&A & Partnership Support (Target identification, Contract negotiation support)
PE Funds & Investors
- Portfolio Value-Up Support (Growth strategy development, Profitability improvement)
- Due Diligence Execution Support (Commercial flow analysis, Competitive environment assessment)
- Post Merger Integration (PMI) Support (Integration strategy development, Business restructuring support)
- Exit Strategy Support (IR enhancement, IPO preparation, Buyer identification)
- Management Team Relationship Building (CxO development, Compensation design, KPI framework)
To embody our Philosophy and Purpose, and to continue igniting the fire of transformation.
We support clients who continuously challenge themselves with unwavering determination.